words by David Shiffman
Opportunity seems to be a theme here. My last post discussed luck created by opportunity, but this is a bit different.
Being an entrepreneur and a small business owner we encounter all kinds of people and “opportunity”. Everyone will tell you to take advantage of opportunities to either help your business grow or for personal growth. Here’s the problem, taking advantage of opportunity is different than someone taking advantage of you and disguising it as opportunity.
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Some people just seem to have such good luck. You have probably heard other people speak of another persons good luck before. It is a good possibility that you have been the one mouthing the words “She is so lucky” before. What really is luck though? Are these people just randomly chosen by the world around us to be the lucky few? Are they part of some good luck club?
As I sit here preparing to relaunch my personal brand website, I’m thinking about personal branding and why it’s important.
What does it even mean? A personal brand? It’s not as scary as you may think, so let me break it down.
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