ACTIVE ASSET REGISTRY
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CPG // ACTIVE
Brand Elevation Labs
Private label dietary supplement manufacturer. Concept to shelf at scale.
brndelevation.com
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CPG // VICE
Tillman's Tranquils
Calm. Focus. Sleep. Products engineered for the unwinding mind.
tillmanstranquils.com
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CPG // ACTIVE
Laser Beams
Precision consumer brand. Sharp focus, sharper identity.
laserbeams.com
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CPG // VICE
Amigos
Social-first, culture-forward. Good vibes deployed at scale, in a can.
drinkamigos.com
DEPLOYMENT PARAMETERS
VERTICALSCPG, Vice
STAGEPre-Seed / Seed
ACTIVE POSITIONS4
COMMANDDavid Shiffman
BASE OF OPSUnited States
OPERATOR DOSSIER
CLASSIFIED — LEVEL 5
◈ OPERATOR: ACTIVE
DAVID SHIFFMAN
OPERATOR // ADVISOR // INVESTOR
CODE NAME: SHIFFY
Shiffman deploys capital and counsel into CPG and Vice — categories where brand, culture, and distribution are the decisive advantage. Products that end up in real hands, on real shelves.
He does not operate by committee. He has been in the field where products get built, brands get launched, and real deals close.
If you are building something real in consumer goods, initiate contact.
INVESTTMENT CRITERIA
01FOUNDER ADVANTAGE — Domain-obsessed with an asymmetric edge the competition cannot replicate.
02CONFIRMED PULL — Revenue, real customers, or verifiable demand. Not projections.
03BRAND DOCTRINE — A reason to exist beyond "our version is better."
04VICE VECTOR — Things people want, not things they're supposed to want.
05UNIT LITERACY — Understands margins, retail, and what real unit economics look like.
SEND A TRANSMISSION
✓ TRANSMISSION RECEIVED — David will respond within 72 hours.
DIRECT COMMS
⚠ INBOUND PROTOCOL
Cold transmissions are accepted. Warm introductions move faster. Include a one-pager or one honest paragraph. No NDAs on first contact. No 47-slide decks. Transmit what is real.
RESPONSE TIMELINE
FOUNDERS72 hours // usually faster
PRESS / MISCSituation-dependent
UNSOLICITED VENDORSTRANSMISSIONS PURGED